Ural Music Night
Website and mobile application for the music festival of Ekaterinburg.
CRM for music festival management
At the end of 2019, the organizers of the URAL MUSIC NIGHT festival turned to us with a new interesting task: to develop and implement a CRM system for managing the festival. CRM was needed to simplify and automate work with the artists of the festival and the stages where they perform. It was necessary to transfer all the processes that were carried out via mail, phone, instant messengers and Google Docks into a single system.
We spent 2 months studying all the processes of the festival organizers, finding out pains, bottlenecks, and interviews with employees with different roles. The result of the work was a detailed technical task with the solution of all the pains of the organizers, on the basis of which we developed a convenient and easy-to-use CRM system. The final solution automated and simplified the work with musicians, experts, scenes, timelines, tech riders, and more.
Thanks to our CRM system the organizers transitioned from the Stone Age to the Information Technology Age. The system saved hundreds of hours of life, thousands of nerve cells, and improved the quality of the festival.
Convenient form for filing and tracking the status of the artist's application. Hints for each field and feedback from the organizers of the festival.
“Organizing any festival is not an easy task. But when you have more than 100 sites that work at the same time, the streams of information entering and leaving are simply off the charts. We realized that the very organization of the festival needs to be transferred to another, more professional level.
The idea of a CRM system was long ago, but in a dream format: "It would be cool if ...". The guys from Doubletapp were able to make it a reality, save us thousands of hours of life and organize the 2020 festival in less than three weeks. "